JurassicRank | Fractional Search Engine Disruption

Inside Our SXO Process: Step by Step Framework

(Powered by our proprietary Territory Claiming framework)

👉 Foundation Audit & Search Alignment

We begin with a deep SXO audit of your existing site. This includes UX and conversion flow reviews, styleguide audit, landing page optimization, internal linking structure, and content alignment with current search intent and AI-driven SERP patterns.

We clean up outdated SEO practices, remove conversion blockers, and optimize every page for modern search behavior. This includes enhancing semantic clarity, fixing technical issues, and aligning your messaging with how users actually search today. Until your current site is sharp, scalable, and search-experience ready, we don’t move forward.

👉 Cross-Platform Touchpoint & Funnel Audit

Once your website is search-ready, we zoom out. This phase audits your entire organic footprint across platforms—including email flows, social posts, newsletters, YouTube presence, AI visibility, and other off-site touchpoints that shape how users encounter and experience your brand online.

We identify narrative gaps, misaligned messaging, and any friction in content flows – ensuring each platform supports, rather than disrupts, your user’s journey. We then align messaging, CTAs, and intent signals across all channels—turning scattered efforts into one unified, search-anchored journey that converts with clarity and consistency.

👉 Territory Discovery & Analysis

With our foundation fixed, we now turn outward.
We analyze the evolution of your category and map emerging trends to uncover white-space opportunities. Through SERP decoding and intent mapping, we find future-facing keywords and themes your competitors aren’t talking about yet—but will.

This sets the stage for territory claiming, identifying gaps in the current landscape and surfacing areas of low competition with high upside.

👉 Future Opportunity Validation

Not all keywords are worth chasing. That’s why we validate your future territories using advanced keyword trend modeling, competition gap analysis, and user journey projections.

We prioritize scalable, sustainable opportunities—ensuring every target we pursue has long-term growth potential and aligns with your audience’s evolving needs.

👉 Strategic Content Architecture

We then design a robust SXO blueprint. Our 70/30 approach focuses 70% of content on emerging opportunities while anchoring the remaining 30% in proven high-converting queries to maintain current visibility.

We map semantic relationships, create topic clusters, and build conversion-driven content hierarchies that support both short- and long-term growth—ensuring your brand becomes the default choice across both current and future search paths.

👉 Execution: Thought Leadership & Optimization

Next, it’s all about execution. All our blog content is created with a dual goal: topical authority and conversion impact. We blend deep-dive content with clear UX pathways, bridging current search volume with emerging topics.

Each piece is optimized for semantic relevance, featured snippets, user experience, and intent layering—designed to capture attention and guide visitors through a frictionless funnel.

👉 Technical Infrastructure

Parallel to content, we reinforce your technical foundations. From site architecture, crawlability, and Core Web Vitals to zero-click/voice search optimization as well as mobile-first readiness.

Our goal is simple: Deliver an optimized content system that Google, AI LLM’s and users (all 3) love. We also ensure your brand and design systems scale seamlessly as your content footprint expands.

👉 Authority Acceleration & Distribution (Optional)

To support long-term authority building, we can upon request help create linkable content assets and amplify distribution across key platforms.

Whether through strategic partnerships, social repurposing, or digital PR—this phase turns your site into a recognized voice in your space, strengthening your brand’s presence across the web.

👉 Performance Monitoring & Moat Building

Once live, we don’t just let your content sit. We continuously monitor territory performance, using semantic tracking and advanced analytics to refine, defend, and expand your strongest positions.

From content refreshes and gap fills to ongoing competitor surveillance, we help you build defensible moats around your digital territory—and then REPEAT.